Person responsible for data processing and contact details
Nature and purpose of our cookie use
We’ve separated the cookies we use into three categories: strictly essential cookies, analysis cookies, and other cookies/social media cookies.
Technically necessary cookies
We use technically necessary cookies to be able to present our offer online and to ensure the technical accessibility/controllability of our online presence. For this purpose, data is stored by the cookie and transmitted to us. These are:
- session creation data
- preferred language setting
We use analytics cookies, which we need to analyze usage and control our advertising measures, as well as to continuously optimize our site. For the above purposes, we use Google Analytics, an advertising and web analytics service provided by Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google” – https://www.google.de/intl/de/about/). For this purpose, the cookie stores and transmits data about the use of this website and browsing behavior. These are:
With the collected data, anonymized usage profiles (see below) are created and transferred to a Google server in the USA and stored there.
We use the “IP anonymization” version (IP masking) of Google. In this case, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only transmitted in the shortened version to a Google server. Only in exceptional cases will the IP address be transferred to Google in the USA and anonymized there. Due to the anonymization performed, a subsequent clear assignment between the stored data under your IP address is no longer possible. A user-related tracing of the stored data is excluded. On our behalf, Google uses this information to evaluate the use of our website and your surfing behavior through anonymous and pseudonymous profiles and to compile reports on website activities for us. The anonymized IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google. Google Inc. is a company certified under the EU-US Privacy Shield. Companies that are certified under the EU-US Privacy Shield are certified by the EU Commission as having an adequate level of data protection. Further information can be found here.
What are cookies and what types are there?
In order to provide you with a better online experience, we utilize so-called cookies. Cookies are tiny data packets transferred from the accessed website’s server to your browser and saved on your end device (computer or smartphone). A cookie does not include a program, but rather a so-called cookie ID that allows the browser to be assigned to it.
“First-party cookies” or “first-party cookies” are cookies that are set on the accessed website by the content provider. Third-party cookies, commonly known as “third-party cookies,” are cookies that are placed on the content provider’s website by third parties.
“Session cookies” are cookies that are only utilized for a specific period of time. In this instance, the cookies are only retained for the length of the website request and are destroyed once the session has ended. Cookies can be used as “permanent cookies” as well. In this situation, the cookie remains on the user’s terminal device even if the user closes the viewed page; the persistent cookie is then reactivated when the website is visited again, unless erased via the user’s browser.
Cookies can be used for a variety of data processing reasons. Technical cookies are cookies that are required for the website’s fundamental functionality, to enable requested options or services, or to improve the website’s performance (for example, user authentication, session creation).
Technically, cookies are not required for the provision of services; however, they are used to evaluate user behavior, optimize advertising and marketing tactics, and track website visitors. Web beacons (action tags and pixel gifs), which we commonly refer to as cookies, are technologies that likewise serve the aforementioned goals. Web tracking is used to display tailored advertising to internet users in particular. Online usage across various websites and retargeting are two possibilities for recording and evaluating user activity using tracking technology, depending on the cookie used.
Technically unnecessary cookies include those set by social media platforms (Twitter, LinkedIn, Facebook, and others) in order to display social media platform content, our own content, or third-party content as advertising online, as well as to carry out the tracking and targeting measures outlined above.
Legal basis of our cookie use
We process your personal data in accordance with the legal requirements of the DSGVO as well as the Federal Data Protection Act (BDSG-Neu). You can find the individual provisions on the DSGVO here.
We process the cookie data to carry out pre-contractual measures and to fulfill contractual obligations in accordance with Art. 6 para. 1 b DSGVO.
With the use of technical cookies, we also ensure our business operations by being able to provide or offer our services online and thus pursue a legitimate interest within the meaning of Art. 6 (1) f DSGVO.
Legal bases are therefore both Art. 6 para. 1 b DSGVO and Art. 6 para. 1 f DSGVO, because in the case of securing our business operations, our legitimate interests prevail after weighing.
With the use of our Google analytics cookies, we process data beyond the actual contractual purposes. Our legitimate interest within the meaning of Art. 6 (1) f DSGVO serves as the legal basis. According to this, processing is permitted if it is necessary to protect the legitimate interests of the controller, i.e. us, or a third party and the fundamental rights of the person affected by the processing, i.e. you, are not overridden.
We operate interest-based advertising with the use of analysis cookies. Advertising is generally recognized, including form of direct advertising, as a legitimate interest within the meaning of Art. 6 (f) DSGVO [Recital (47) to DSGVO]. We take sufficient account of your claim to respect for your privacy in the context of the use of Google cookies by only transmitting your IP address anonymously and only creating pseudonymous profiles. The provider also guarantees us through technical and contractual measures to use collected data according to our instructions and not to merge it with our own data, so that a high level of protection can be guaranteed as a result. We also take into account that target group-oriented advertising is permissible in principle according to the will of the legislator, the Article 29 Data Protection Working Party (cf. Opinion 2/2010 on advertising based on behavioral targeting) and the current draft of the EU Commission on the future ePrivacy Regulation (Art. 8 para. 1 d ePrivacy Regulation) and that you as a consumer expect these measures.
Consent to use our cookies/refusal to use our cookies
The cookies we use on our website are as follows
|_ga||Analytics||.corewillsoft.de||Registers a unique ID for a website visitor that logs how the visitor uses the website. The data is used for statistics.||Two Years||Google Inc|
|_get||Analytics||.corewillsoft.de||Set by Google Analytics to control the request rate.||One Minute||Google Inc|
|_gid||Analytics||.corewillsoft.de||Registers a unique ID for a website visitor that logs how the visitor uses the website. The data is used for statistics.||One Day||Google Inc|